WhatsApp Acquisition by Facebook



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Code : MAA0225

Year : 2014

Industry :Social Media/Social Networking

Region : India

Teaching Note:Yes

Structured Assignment : Not Available

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Abstract:In the month of February 2014, Facebook acquired WhatsApp, a mobile application developer, for $19 billion. While the critics questioned the price paid, Facebook saw great value in the deal. The case discusses the Facebook and WhatsApp deal, providing scope for discussing the reasons behind the acquisition, the potential synergies, and the competitive landscape after the deal.

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Pedagogical Objectives:

  • Understand the competitive market in which Facebook operates.
  • Analyze whether the price paid for WhatsApp was justified.
  • Discuss the reasons behind Facebook’s acquisition of WhatsApp.
  • Examine the synergies and strategic fit of WhatsApp with Facebook’s overall strategy.

    Keywords :Facebook, WhatsApp, Acquisition, Mark Zuckerberg, Jan Koum, Brain Acton, Mobile Messanger,Smart Phones, Social Media, Social Networking

    Contents :
    » FACEBOOK INC
    » WHATSAPP INC
    » MARKET VIEW
    » FUTURE SCENARIO
    » EXHIBITS


    Case Introduction >>


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